????親愛的H.B.：當招聘開始進入旺季后，是否提供及接受高薪挽留的各種決策也開始大幅增加。上個月由人力資源公司創新集團（The Creative Group）發布的一份調研發現，現在營銷和廣告界約有20%的高管同意開出比去年更多的高薪，主要是為了避免擁有出眾技能的雇員流失，僅有5%的高管表示拒絕開出留人的高薪。
????Dear Annie:I'm curious to hear what you and your readers think about using counteroffers to retain talented employees. Last week, I was in a meeting of department heads (six of us, including me), and a couple of people mentioned that key team members have gotten great job offers from our competitors. On top of bigger salaries, these other companies are throwing in things like free gym memberships, not to mention substantially more vacation time than we currently offer.
????So, naturally, the conversation turned to whether we could, or would, match these offers, and at least one person seemed inclined to do so. But is that really smart? I have my doubts, partly because I accepted a counteroffer for more money, some years ago at a different company, and it sort of backfired on me, so I ended up leaving anyway. Your opinion, please? -- Holding Back
????Dear H.B.:With hiring picking up, it follows that decisions about making, and accepting, counteroffers are on the rise too. A survey last month by staffing firm The Creative Group, for instance, found that about 20% of marketing and advertising executives are agreeing to match more outside offers than last year, mainly to avoid losing employees with hard-to-find skills, while just 5% said counteroffers have declined.
????The biggest drawback to counteroffers is that they're often a temporary solution to a long-term problem. "Many companies are willing to pull out all the stops to retain their best people," observes Creative Group executive director Diane Domeyer. "And the employee who accepts a counteroffer may feel valued in the short term. The trouble is, the issues, beyond money, that are prompting the person to think about leaving usually crop up again later."
????She recommends considering these four questions before matching a competitor's offer:
?????1. Will a counteroffer address the real problem?Sometimes higher pay is the only reason a star employee wants to change jobs, but more often it isn't. Boredom, lack of chemistry with a boss, no clear career path, or some other issue (or combination of issues) won't be resolved by throwing money at them.
?????2. Is it a knee-jerk reaction?Domeyer notes that, faced with losing an essential team member, many managers panic. She recommends slowing down, taking a deep breath, and asking yourself, "Are you asking this employee to stay because of the value he or she brings to the role, or only so that your team won't be left in the lurch?"
????3. Will it set a precedent you can't afford?Word gets around. "Make a counteroffer today, and you can be sure other restless employees will expect similar treatment in the future," Domeyer says. "If one employee gets a significant raise purely because of another job offer, it could upset your whole pay scale."
????4. What impact will it have on the team?"What you gain by trying to appease one person can cause resentment and low morale among the rest of your staff," Domeyer says. That's especially true of conspicuous perks like extra vacation time. People who work together may not know each other's salaries, but they do notice when someone takes, say, four weeks off instead of two.
????In this as in so much else, the best cure is prevention. "The time to talk with your most valued employees about their future with you is not when they've already decided to quit," Domeyer says. "Companies with the highest retention rates now are the ones where managers are having frequent conversations with the people they don't want to lose."
????It helps to have succession plans in place too, she adds: "People do change jobs, so what if your best team member does quit? You need to be ready and train someone who can step into that person's role."